With busy schedules, traffic congestions and on-the-go lifestyle many are finding it very convenient to order food online today. Days of driving down to a restaurant are becoming grim by the day as online food ordering is quietly raking up the number chart and rightly so. What was once hospitable a few years ago, sitting near a poolside or listening to live music in a peaceful ambiance has now turned into a crowded, time-taking painful experience on most cases.
With over 40 lakh office goers, lakhs of meetings and conferences each day; a tough lifestyle, and the need for tasty and healthy food, a whole new market opportunity has opened up. Even those romantic candle-light dinners are now preferred at the security and comfort of a home balcony than a restaurant poolside. It has become important to avoid all the pain of driving to a restaurant, parking, walking, waiting and worse getting distracted on important meetings, gatherings or a date.
How is online Food ordering as an industry changing?
According to the National Restaurant Association of India (NRAI), the market size of Indian Restaurant sector is around INR 247,680 Crore (USD 48 Billion). This is 24 times bigger than the glamorous, star-studded Bollywood movie industry itself.
Food is a super large market that has umpteen potential, and experts feel that when it comes to technology it is only partially tapped. The initial drift in the market happened with fast-paced industrialization, later on when KFC and the McDonalds took over they raised the bar to another level of innovation. Then came the drive-n-order, take-away style of ordering that attracted and to an extent it still does a lot of buyers. Everything from a Dosa to Biryani, ice-creams to desserts, can be purchased on the go.
Come 2015, we are talking a whole new language when it comes to ordering food. Food is no more a bare necessity, it’s a lifestyle, it is in some cases a fashion statement and an important aspect of one’s meal. Health conscious customers are making smart choices, of course taste is still important, new alacarte garnering interest and the need for customer loyalty is at an all time high.
Many restaurants have built their reputation for specific delicacies. One way there is reputation and the other challenge is to scale and keep customers coming back. It is not just limited to only taste of food and quality of service alone. This has grown to far more beyond that. From a customer standpoint, personalized food, new menu, health oriented, having lunch tailored to ones taste, or delivered right after a business meeting or at the convenience of a home on a weekend has taken precedence over self cooking and packing for a busy day.
Today online food ordering options like FoodPanda, Tasty Khana, Just Eat, Dominos, KFC, Pizza Hut, McDonald, DeliveryChef, and lots more have a new cinch of comfort, personification, innovation, luxury and service to add. Ordering food is now as easy as touching a button on your cell phone or over the Internet. One can now customize the order, find coupons for the best deal at a restaurant, ask for a delayed delivery or tailor it for a particular occasion and best of all is negotiate a price, even deliver it at 3 AM at times!
How we eat in terms of taste and cuisine and what we eat in terms of quality and conscious has extraordinarily evolved over a extensive scale of factors. You can order Biryani from hotel 1, Burger from hotel 2, continental from hotel 3 and desserts from hotel 4 combine it into one super dinner menu for that perfect occasion.
How will ordering food online be in a couple of years from now?
Call that DJ home, arrange a grand party in your hall, order food online; customize the food, source from favorite hotels your guests love – even if it’s from all over the city, no hole in the pocket, but pure savings, yet, go on and have a blast in the party at the comfort of your home!
That’s how we think ordering food online is going to be and expect it would completely change the way we eat.