The effort to reach more people through Internet-based services has seen many ventures, and e-commerce is one of the youngest but most active and powerful ones. Myntra has the same vision as well, but with a fashionable side added to it. Myntra is the e-retailer that took up the mission of making the netizen-generation more fashionable in real life. The brand is breaking-the-gap-between-real-and-virtual endeavor in the true sense. And the result is the surge in a number of consumers breaking the myth that they do not buy dress materials or fashion accessories online. With a plethora of fashionable apparels from leading brands, chic and unique fashion accessories and teaming up shoes to complete the look, Myntra has managed to sweep the consumers of their feet.

The Journey Starts – Myntra

The Dreamer

Myntra, the largest online fashion store in India, was started as the brainchild of Mukesh Bansal in the year 2007. Since its inception, this e-retailer has achieved spectacular success and has become a favorite name for online purchase with the fashionistas.

“We” as a consumer with Myntra

Myntra believes in providing overall customer satisfaction. To keep the tag of being the largest online fashion merchant intact Myntra offers a breathtaking variety of designer apparels, accessories, and footwear for men, women, children. They even have items categorized under ‘Shop by Occasion’ to offer more freedom and ease of shopping. Finding out the offerings from the favorite brands is also easy and Myntra provides a category by brand names as well. That’s why a few minutes on the site offers the consumers like us a feeling of satisfaction and an urge to purchase out favorite items.

Myntra Coupons and Deals

The lure of Mytra becomes ten times with the exciting offers, deals, and discount coupons they offer to the customers. Saving money while clad into the latest fashion is not a distant dream anymore as Myntra has made it possible for frequent buyers like me.

The Myntra Tour

Luring the consumers to buy online takes a lot of investment in the trust department, and Myntra has successfully passed through that hurdle. The fashion website gives simplified browsing experience combined with several and secure payment modes to sturdy packaging and timely delivery. All these have helped this e-retailer to achieve the brand name that it enjoys today. Here are the reasons or the services that have helped Myntra shape up as a trusted store –

Shipping and Delivery

Myntra shipping policy has it that a product of Rs.799 or more will attract no delivery charges and will be delivered free of cost. Otherwise, a shipping cost of Rs.59 will apply to all the products below Rs.799.

Cancellation Policy

Myntra customers can easily cancel all items before the items are processed in their warehouses. The refund amount gets credited back into Mynt Credits account of the user, and it comes in the form of cashback.

Return policy

All items except for innerwear, socks, deodorants, perfumes, cosmetics and free items can be returned within 30 days of purchase. However, the items should be unused and in their original condition, and the original tags should remain intact.

And the Award Goes To…

Myntra, who else! This fashion e-retailer has won some recognitions since their inception for keeping up the good work. Here is a list –

  • Hottest Internet Companies of the Year 2011-12 from CNBC – TV18 Young Turks Award
  • Pride of India 2009-2010 award for Exceptional Business Growth by IDG Ventures
  • Pride of India 2011-2012 for Most Successful Fund raising by IDG Ventures

This showcase the effort and commitment Myntra has put forth for their valued customers, for us!


  1. I like Myntra’s collection a lot. I like what I see on limeroad and Voonik too. While its good that Voonik shows me only the stylist-handpicked stuff that suits me, it lacks the social lookbook feature. Their android app is much more interesting than the website though.


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