Top 12 Best Online Selling Products In India

by Vinodkumar Sankranthi

Ever since their arrival, e-commerce websites have played an important role in the online shopping world’s revolution. They have and continue to significantly impact the lives of online shoppers in India. These shopping portals have been catering to the needs of the larger population and aim to make shopping online a seamless journey.

If you are a fashion verge and love to shop for the branded clothing items, look nowhere. Reliance Trends has grabbed the attention of millions of customers with the unique colors and design pattern costumes for kids, teenagers, adults, and elders. If you think the products are a bit expensive, you can use the Reliance Trends offers to get the desired items lower than the actual cost.


Over time, there has been a remarkable growth in the number of online shopping websites, owing to the convenience and variety. Countless collections, online offers and discounts, easy returns and exchanges, and most imperatively, you don’t have to set foot into any store (Hooray for all the introverts!). All this has resulted in a vast majority of millennials trying to adopt shopping online.


“Shopping is very similar to farming a field. You can’t keep buying the same thing, you have to have a bit of variety. Otherwise, you get bored and stop enjoying yourself”.
-Sophie Kinsella, Confessions of a Shopaholic

So, what makes them come back for more? What is it that they possibly shop for? Curious about what you could get online? Well, here’s a list of best online selling products in India! Check it out!

Let’s have a look at top 10 Selling Products Online in India for 2023

  1. Fashion
  2. Electronics
  3. Footwear
  4. Baby Care products
  5. Home Decor and Furnishings
  6. Food and Health Supplements
  7. Jewellery
  8. Beauty Products
  9. Online Grocery
  10. Gift Cards and Online Subscriptions
  11. Toys and Video Games
  12. Books
  13. Handmade Products

Let’s look at the top purchased products, category wise, one at a time. And if you find something you like, here are some great deals on AliExpress to lighten the load on your wallet.


If there is one space that has the maximum selling products, it is definitely this sector. The apparel and fashion accessories industry definitely tops the list of top-selling products in India. Hundreds of stores in the online market sell fashion goods. The advent of e-commerce shopping websites has indeed significantly impacted the clothing industry in a good way. A huge number of shoppers wait for the sale period, where almost every product in the online fashion store is on discount.


What do people usually buy?

  • Clothes
  • Bags
  • Watches
  • Sunglasses
  • Belts
  • Ties and cufflinks
  • Socks and handkerchiefs

Footwear for:

  • Work, party, casual, and ethnic shoes
  • Running and sports shoes
  • Flats
  • Sandals
  • Flip-flops
  • Sneaker and casual shoes
  • Slippers


Where can you find them?

  • Myntra
  • Jabong
  • Amazon
  • Flipkart
  • Tata Cliq
  • Lifestyle
  • Shein
  • PayTm Mall
  • FabIndia
  • Ajio
  • Home shop 18

2. Electronics

The best marketplace to shop for electronics is online. Why? Only because you get to save a lot on your purchases. Cashback offers, bank offers, sale offers, to pretty much any kind of offer that you dreamt of, you would get here. Not only does your order arrive soon, but it also gets delivered to your place. If required, you can also exchange it. Electronics are one of the most popular retail products.


What do people usually buy?

  • Mobile phones, smartphones, and tablets
  • Laptops and Computers
  • Home appliances
  • Speakers and music systems
  • Mobile, laptop, and music accessories

What are the marketplaces where you can find them?

  • Amazon
  • Flipkart
  • Croma
  • Viveks
  • PayTm mall

3. Footwear

It’s no secret that footwear is one of the most important pieces of clothing you can own. It can make a huge difference in your comfort and style, and there are a variety of styles and colors to choose from. Whether you’re looking for something to wear to work, school, or just around town, we’ve got you covered.

You can do check out the popular brands and get them at a low cost. It is by using the Reebok coupons. However, if you are looking for another alternative, be sure to check out the Adidas offers and deals as well.

4. Baby Care Products

Next on the list is baby care products. Modern Indian parents have switched to online shopping. From buying clothes for their newborns to buy essential baby care products. Almost everything can be bought online. They can stay home, take care of the baby and buy all the required products from the comfort of their home.

What do people buy?

  • Pampers
  • Clothes
  • Feeding bottles
  • Skin care products

What are the places where you can order baby care products?

  • Amazon
  • Flipkart
  • FirstCry
  • Super Bottoms
  • Netmeds
  • Mother Care India

5. Home Decor and Furnishings

Everyone loves to set up their new home or upgrade the present one. The attempt has always been to add aesthetically beautiful articles to your space. Be it products that make your home more pretty or the ones that make it more liveable and homely. A vast portion of people in India purchase furniture and home decor products online.


What do people usually buy?

  • Furniture for Living room, dining room, bedroom and for studying.
  • Home decor products like lighting, paintings, clocks, curtains, wall art, small plants, and more.

Where can you find them?

  • Home Centre
  • Pepperfry
  • Homestop
  • At Home
  • Engrave

6. Food and Health Supplements

The online home essentials market is one of the most popular online businesses today. Millions of people order food online these days and the online food chain market has flourished tremendously ever since its birth. One can even purchase groceries online and get it delivered to their place. What’s more, you ask? You also can buy medicines and health-related products online as well!


Where can you find them?

7. Jewellery

Jewellery is worn as adornment and is usually flaunted on special days. One can deck up their attire with beautiful pieces of jewellery. Be it gold, silver, platinum, diamond, oxidized or artificial; women love their jewellery just right and would shop for the ones that match their dresses.


What do people usually buy?

  • Earrings
  • Necklace
  • Bracelet
  • Anklet
  • Rings

Where can you find them?

  • Titan
  • Bluestone
  • Amazon
  • Caratlane
  • Kalyan Jewellers

8. Beauty Products

A woman loves her makeup set just as she loves her diamonds. Shopping for beauty and skincare products just got better with the advent of online makeup stores. They sell almost every beauty item there is, be it from any brand or of any type. Whatever you are looking for, now, you get it online.

If you are wondering where to get the amazing face and hair care beauty products, check out the Mamaearth store. It offers a wide range of products that make use of natural ingredients. All the products are safe to use as they are dermatologically tested, and FDA approved before launching items into the market. Due to their versatile functionality and effectiveness, they are on the expensive side. Still, if you wish to purchase these branded products, you can use Mamaearth promo codes to get them within your budget.


What do people usually buy?

  • Face creams and foundations
  • Eye makeup
  • Face makeup
  • Perfumes
  • Body creams and lotion
  • Hair products
  • Scented soaps

Where can you find them?

  • Nykaa
  • Himalaya
  • Biotique

9. Online Grocery

Believe it or not, online grocery is the highest selling product category in the country. With the introduction of many online grocers, people started relying on such platforms like ITC. You can save up to 40% off on daily essential items by utilizing the ITC store coupon code.

Gone are the days when people used to go to a grocery market, bargain for the best price and buy a ton of those at once. These days, people just make use of their smartphones and get groceries delivered at their doorsteps.

What grocery do people buy?

  • Snacks
  • Milk
  • Bread
  • Vegetables
  • Cereals
  • Soda

Which are the top online grocery stores in India?

  • BigBasket
  • JioMart
  • Grofers
  • Spencers
  • Nature Basket
  • Amazon
  • Flipkart

10. Gift Cards and Online Subscriptions

Gift Cards are the way forward in the gifting space. A lot of online shopping stores have their own customized gift vouchers/ cards you can buy. For the times when you are clueless about what to buy for your loved ones, this is your safe bet. Coming to the online subscriptions; one can subscribe to online subscription plans for watching movies, videos, listening to music, reading e-books and newspapers or magazines, enrolling in certified courses, and what not.

What do people usually buy?

Gift Cards for special occasions like:

  • Birthday
  • Wedding
  • Festival
  • Anniversaries

Subscriptions for:

  • Online courses
  • Movies
  • Music
  • E-books
  • Fitness food

Where can you find them?

Merchant-specific stores. Many e-commerce stores have their own gift cards.

For subscriptions plans you can check:

  • Amazon
  • Wynk
  • Prime video
  • Netflix
  • Kindle
  • Eatfit

11. Toys and Video Games

It’s obvious that the millennial parents are bound to purchase toys and games for their Gen Z children from the online retail stores. And now, given that all products are easily available and deliverable, most people prefer ordering online.


What do people usually buy?

  • Scrabble
  • Ludo
  • Snakes-n-ladders
  • Monopoly
  • Remote controlled cars and helicopters
  • FIFA world cup
  • Call of Duty
  • Grand theft auto

Where can you find them?

  • Toycart
  • Firstcry
  • Amazon
  • SnapDeal
  • Flipkart

12. Books

Bookworms consider stores that sell books online a savior. They couldn’t be happier. The fact that they can purchase any book of any genre, right from home is, well, marvellous.


What do people usually buy?

Comics, Fictions, Novels, Fantasies, Non-fictions, Mysteries, Literatures, Thrillers, Short Stories, Memoirs, Histories, Picture Books, Cookbooks, Health and Fitness Books, Self-help Books, Magazines, and more.

Where can you find them?

  • Amazon
  • Flipkart
  • Infibeam
  • SnapDeal
  • Indiabookstore
  • Bookswagon

13. Handmade Products

As surprising it may be, handmade products are indeed one of the online best selling products in India. These are made by creative individuals and groups and are sold online at various online stores. A major portion of people appreciates the efforts put in and make it a point to purchase these handmade goods.

Handmade Products 3

What do people usually buy?

Clothes, Jewelleries, Paintings, Dolls/ wooden toys, scented candles and soaps, bath essentials, bags, crafts, books, and more.

Where can you find them?

  • Craftsvilla
  • The India Craft House
  • Etsy
  • Amazon
  • Bonus: SaffronArt
  • ArtyOwl
  • iCraft

Shopping At The Online Stores: You Can Always Find Something You Want

It isn’t just convenience that you are signing up for; you also get to add your favourite products on a cart and buy it whenever you want to! What’s the best part? You get to upgrade your collection just by sitting at home! So, what are you still waiting for? No matter what kind of purchases you want, the online world is waiting for you, with arms wide open. In an age where demand isn’t short, supply isn’t short either! Thanks to the daily emergence of online shopping websites throughout the country, you get to choose what you want to buy, without the hassle of a crowd. If not you, then who? If not now, then when?

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1 comment

Jivansutra July 26, 2019 - 1:17 am

Great post, but could be greater if some statistics about these products had shared here. BTW good collection of online products.


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